Mission & Values


Our mission to continue being number one added value full-service FMCG distributor in Palestine and beyond.

Our goal is to distribute high quality branded FMCG products to every household via operating best in class GTM practices, for which trade and consumers will reward us with leading sales and profits.

Our Values




  • Unipal is driven by passion for winning
  • Unipal’s power lays in its agility
  • Unipal’s size and operations effects the whole local economic cycle
  • Unipal is the leader in market practices innovations
  • Unipal never compromises quality in its services and its products





  • Unipal claims full ownership & accountability to meet business needs
  • Unipal value transparency which is the cornerstone of its trustworthiness
  • Unipal is proud of its openness & integrity in all business functions and with all the stakeholders



  • Unipal recognizes the value of people in business growth and continuity
  • Unipal recruits the best in class employees and provides long term careers
  • Unipal provides its external stakeholders with business development opportunities
  • Unipal thrives on long term relationships with suppliers, customers and employees