Mohammad Nassar is the Head of Reduced Risk Products division. In 2017, alongside his team he successfully launched IQOS products in Palestine, operating several IQOS retail shops, and exclusive consumer engagement program.
Mohammad joined Unipal in 2016, with solid managerial and business experience in Saudi Arabia with Gulf Taleed, as Consumer Engagement Manager. As well as experience in PR, project management, marketing, and sales
Mohammad graduated Birziet University with BA in Business Administration.