We seek to further strengthen our position as Leading Distributor in Palestine , by providing superior products to the Palestinian market. As a result our customers and consumers will reward us with leadership sales and profit, allowing our people, and the community in which we live and work to prosper.


We seek to retain the confidence of our customers through the quality, performance and reliability of our products and services, as well as through integrity, flexibility and openness in all our business dealings. We will strive for CONTINUAL improvement in all these areas and aim at sustaining our NO.1 position in the local market and always be the preferred supplier for every Palestinian customer.


(1) Power of People
Unipal will provide its employees with a supportive & transparent working atmosphere , then the employees will rework the company by making it the most profitable company in Palestine.
* We respect the capabilities of people
* We believe in team work in time of challenge
* Transparency is our working style
* We show ownership to wards the company
* We reward and celebrate success
* We endorse Professionalism and creativity

(2)Power of System
Unipal will consider quality assurance in developing its performance and increasing its efficiency.
* We believe in total quality management concept .
* Our decisions are data based.

(3) Customer Service
Unipal success depends on providing best in class customer service, in return our customers will reward us by delivering more sales, and considering Unipal as preferred supplier
* Customer Service is our goal
* Our relationship with our customers is build on mutual trust.

Unipal General Trading Company is the Leading Full-Service Distributor in Palestine. Our services include full route to market management, supply chain, logistics, and distribution, leading to best in class in store execution.
The Arab Palestinian Investment Company (APIC) established Unipal GTC in 1994 as its FMCG distribution subsidiary in Palestine.
Focused on branded high quality portfolio, Unipal GTC started its operations with Philip Morris International, Procter & Gambles and a sister company Siniora Food Industries, later expanded the portfolio to include Kellogg’s, XL Energy Drink, KraftHeinz, Almarai, Americana canned products (GFI), EDITA, Duracell, COTY perfumes and Wataniya Mobile. Latest successful portfolio expansion included confectionary leader Ferrero and the latest Philip Morris International revolutionary innovation of IQOS.
Unipal GTC is a household name in Palestine, we reach every family with a diverse basket of high quality everyday use products, and because we understand how our products are integrated in our consumers’ lives we make sure we deliver best value products from most reliable top suppliers all over the world, and make sure that highest standards of supply, freshness, proximity and easy of shopping are serviced to consumers.
Our teams are the driver to success, Unipal selects top talent across all functions, the company’s organizational structure encourages agility and individual responsibility, this is fueled through ongoing training and development programs cross all functions to advance our people in their careers and ensure professional capacity to support our expansion needs.
As a full-service value-added distributor with a HQ situated in Ramallah, Unipal operates an extensive distribution network reaching over 6000 retailers. The POS are serviced with highly motivated and trained sales and merchandising teams and deploy a long-term loyalty / merchandising programs that enable execution with excellence. The in-market activities are complemented with sophisticated commercial and marketing support using latest forecasting and BI tools to maximize value delivery to the market.
The main distribution center has a capacity of 8500 palettes, is designed and operated to best in class standards on regional level situated in Ramallah, another hub DC is situated in Gaza with 800 pallet capacity, and the latest expansion of chilled DC is under construction to increase the frozen/chilled storage capacity to 500 pallets. The DC and overall Unipal operations are kept under strict QA standards, resulting in operations efficiency and cost optimization, this was rewarded by winning P&G Pinnacle award, with the highest rating among CEEMEA distributors.
Unipal GTC has a strong print on the Palestinian economy, the impact of our business affect thousands of households, and stream income to Palestinian Authority treasury.
Aspiring to $500MM net of sales by 2018, Unipal’s business has tripled in size over 10 years despite the political and economic challenges in Palestine. Unipal sales growth driven by best in class teams, operational excellence, solid financial management, portfolio expansion, focus on innovation and use latest technologies.
From this platform Unipal is planning for its regional expansion and aiming to become a regional player in FMCG sector.

The Arab Palestinian Investment Company (APIC)-www.apic.ps

APIC is an investment holding company with subsidiaries operating across Palestine, Jordan, Saudi Arabia, and United Arab Emirates that offers quality products and services in three vital sectors including:

1. Trade & Distribution:
* Unipal General Trading Company ( www.unipalgt.com )
* Palestine Automobile Company (http://www.msspal.com/)
* Medical Supplies and Services (http://www.pac.ps/)
* Arab Palestinian Shopping Centers (Bravo) (https://bravosupermarket.ps/bravosite/)

* Siniora Food Industries Company (http://www.siniorafood.com/)
* National Aluminium And Profile Company (NAPCO) (http://www.napco.ps/)

* Sky for Advertising, Event Management and Public Relations ( www.sky.ps)
* Arab Leasing Company

Unipal General Trading Company - Management Team

Professional, passionate and result oriented leadership team, orchestrate multi-functional Unipal organization towards business success.
Unipal is lead by CEO Imad Khoury, with a lean organization structure headed by Lead Team Members:

Chief Financial Officer - Hisham Tabakhna
Sales & Business Development Director - Abdeljalil Jaraba
Marketing & Commercial Directory - Irena Kawwas
Tobacco Sales & Marketing Manager - Qais Mughari
Reduce Risk Product ...

< Read more >